Sunday, January 8, 2012

Agnostic Users

I just made a discovery.  I typed google into my browser but I must've transposed some letters because I eneded up at another search engine.  Someone clever bought the name that was closest to google's.  

But then something funny happened.  I decided that I didn't need Google per say but I just needed any search engine.  I used the search engine and while it didn't get it right I used it again to try.  I say all of that to say this.

Buying the 'neighbors' of a search engine is really smart if you have a service you're trying to offer that is very similar to the company you're trying to move on.  It seems very smart indeed.

No comments:

Post a Comment