Wednesday, December 28, 2011

Design Driven

Steve Jobs let the design drive the engineering.  At most companies it's the other way around. 

I gather that's the difference between Facebook, Google, Space X and perhaps even Tesla.  All of these companies pride themselves on being engineering driven.

Steve was art driven.  Art is design.  Design creates an emotional connection.  Design drives engineering. 

Personal Note:

The way you dress, the items in your home, your transport, they are all design.  They all say something about you.  That's what Apple products do.  They say something about you.  It's important and this importance will reverberate throughout my life.  I am just beginning to feel it's impact.


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