Wednesday, December 28, 2011

Steve Job's Brilliance

I'm learning a lot from Steve Job's book by Walter Isaacson, so much in fact that it'll be a series of blog posts so I can keep track of these lessons.  I'll have to review the book after I read it to make it actionable.

But the one insight I've just had is that this book is Steve's last product launch to us.  It's the product launch of Apple to us, the public.  It uses Steve's story as a hook.  But it's real purpose is to introduce us to Apple and the people in it.  He is introducing us with elegance to the people that are now running Apple.  It's his last message to us that we can still trust Apple.  

I am learning so much.

No comments:

Post a Comment